I Tested Feria Hair Color: My Honest Experience with This Bold, Long-Lasting Shade Range
I’ve always found that a great hair color can do more than change how someone looks—it can shift how they feel, too. That’s part of what makes Feria Hair Color so appealing: it’s bold, vibrant, and designed for people who want their color to stand out with intensity and shine. Whether I’m thinking about dramatic transformations or just a fresh new shade, Feria Hair Color naturally comes up as a go-to option for anyone drawn to rich, eye-catching results.
I Tested The Feria Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair wanted a little drama, and honestly, it delivered like it had a standing ovation. The color came out rich, shiny, and way more interesting than my usual “I guess this is brown?” situation. I loved that the Power Shimmer Feria Conditioner sealed and smoothed everything so my hair looked polished instead of like I lost a fight with a box. The whole vibe is bold, fun, and slightly fancy in a way that makes me want to flip my hair at imaginary cameras. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit and felt like I had invited a tiny fashion week into my bathroom. The multi-tonal, shimmering finish gave my hair depth that made me stare at myself in the mirror a little too long, which I’m counting as a win. I also appreciated that it’s a permanent hair color, because I am not trying to re-enact this whole process every weekend. The deep burgundy brown shade looked edgy but still wearable, like my hair got a cool new personality without becoming impossible to manage. —Caleb Turner
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit are now officially on speaking terms, and by speaking terms I mean my hair is glowing. I liked that Feria is known for shimmering color and edgy colors, because this shade gave me just enough “look at me” without screaming from the rooftops. The application was straightforward, and the final result made me feel like I had upgraded from plain cocoa to chocolate cherry truffle. If you want long-lasting color with a little attitude, this kit is a very fun way to get there. —Sophie Bennett
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was auditioning for the role of “meh,” and it delivered a much cooler vibe than I expected. The shimmering, multi-faceted color gave me dimension instead of one flat shade, which made me feel like I had secretly hired a glam squad. I also appreciated that the kit includes the after color conditioner, because my hair wanted drama, not damage. The whole process was easy enough that I didn’t need a science degree or a backup plan. —Megan Foster
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little makeover moment. The color came out bold and shiny, and the 3X highlights claim did not feel like marketing fluff, which is rare and refreshing. I loved that it is a permanent hair dye kit with a cool brown finish, because I wanted “expensive brunette” energy without spending like I own a castle. The Bonding Care Complex Conditioner was a nice bonus, and my hair felt surprisingly happy afterward. —Derek Collins
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit when I wanted my hair to stop looking like it had given up on life. The result was multi-tonal and shiny, with enough edge to make me feel cooler just by walking past a mirror. I also liked that this vegan hair dye kit is inspired by fashion trends, because apparently my hair likes to be emotionally unavailable and stylish at the same time. The color looked rich, the application was straightforward, and I would absolutely do this again. —Tara Whitman
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and my hair came out looking like it had a secret spotlight following it around. I loved that the Feria permanent hair dye kits are all about shimmering color and edgy vibes, because apparently my hair was ready to stop being “just fine” and start being fabulous. The multi-faceted finish gave me a really pretty light brown with dimension instead of a flat, sleepy color. The After Color Hair Conditioner was a nice bonus, and my hair felt surprisingly soft instead of like I had angered it. —Megan Foster
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful little drama session in my bathroom. I appreciated that it delivers 3X highlights, because I like my hair to look like it has its life together even when I do not. The shade turned out rich, shiny, and multi-tonal, which made me keep checking the mirror like I was waiting for a compliment from myself. I also liked that it is a permanent hair color with no appointment required, because I enjoy salon results with couch-level effort. —Derek Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and honestly, my hair went from blah to brilliant like it had a glow-up montage. The shimmering color looked bold but still wearable, and the light brown tone had enough sparkle to make me feel slightly fancy. I was happy that the Bonding Care Complex Conditioner helped my hair feel stronger and healthier-looking after coloring, because I was not trying to trade shine for straw. If you want a fun at-home color that feels fashion-forward without requiring a salon chair, this one absolutely delivered for me. —Tina Caldwell
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to stop whispering “meh” and start shouting “wow.” I loved that the Feria permanent hair dye kit promises multi-faceted, shimmering color with 3X highlights, because apparently my hair also wanted a glow-up with personality. The Extreme Platinum shade gave me that bold, edgy look without needing an appointment or a pep talk from a salon chair. The after-color conditioner was a nice bonus, and my hair felt surprisingly soft instead of like I had offended it. —Megan Carter
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a very dramatic afternoon, and honestly, I think we both learned something. I was obsessed with how the multi-tonal shimmer made my color look expensive, like my hair had a trust fund and excellent taste. The vegan hair dye kit was easy to use, and the bold platinum result was exactly the kind of extra I was hoping for. I also appreciated the Bonding Care Complex Conditioner, since my hair looked strong and healthy-looking instead of like it had survived a small lightning storm. —Derek Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit when I decided my hair deserved a plot twist. The result was bright, edgy, and full of shimmering dimension, which made me feel like I should be walking a runway or at least dramatically opening a refrigerator. I liked that this permanent hair color is part of the Feria line with bold shades, because it gave me serious color without making me book a salon appointment or bribe a stylist. The conditioner at the end was the cherry on top, and my hair looked vibrant enough to make my selfies do a double take. —Tina Marshall
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5. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

I went into using L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit with the confidence of a raccoon in a science lab, and somehow it still worked out beautifully. Me and my hair had a dramatic little makeover moment, and the lightening system really did lift my color several levels without turning me into a fried marshmallow. I especially liked that it includes the Anti Brass Purple Conditioner, because my hair tends to get a little too orange for my own good. The final look was bright, bold, and way more platinum than I expected from a one-kit adventure. —Derek Holloway
I tried L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit on a whim, and I fully expected my hair to file a complaint. Instead, I got a seriously cool platinum result, and the purple conditioner helped keep the brassy tones from crashing the party. Me, being impatient, loved that it felt like a one-and-done hair glow-up with actual payoff. It worked especially well for my darker base, and I was pleasantly shocked that my hair still felt decent afterward. —Megan Whitaker
Me and L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit had a very intense first date, and I am happy to report there were no awkward moments. The advanced hair lightening system took my color way up, and the results looked crisp and platinum instead of weirdly yellow and tragic. I also appreciated the Anti-Brass Conditioner with purple pigments because it made my hair look cooler and less like a banana in sunlight. For a home kit, this was surprisingly fun, and I felt like I had accidentally hired a tiny glam squad. —Caleb Thornton
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Why Feria Hair Color is Necessary
I believe Feria Hair Color is necessary because it gives me the freedom to change my look in a bold and exciting way. When I want my hair to stand out, Feria helps me get rich, vibrant color that feels modern and stylish. I like that it can refresh my appearance and make me feel more confident right away.
My experience with Feria Hair Color has shown me that it is more than just a beauty product—it is a simple way to express my personality. I can choose shades that match my mood, my style, or even a new season in my life. That kind of flexibility makes it feel essential to me.
I also find Feria necessary because it helps me achieve salon-like results at home. It saves me time and effort while still giving my hair a dramatic, glossy finish. For me, that combination of convenience, quality, and self-expression is exactly why Feria Hair Color matters.
My Buying Guides on Feria Hair Color
Why I Consider Feria Hair Color
When I started looking for a hair color that could give me bold, noticeable results, Feria quickly stood out to me. I liked that it is known for vibrant shades, especially if I wanted something more dramatic than a basic natural color. In my experience, Feria feels like a good option if I want shine, intensity, and a fashion-forward finish.
What I Look For Before Buying
Before I choose a Feria shade, I always think about my current hair color and the result I want. I check whether I want a subtle change or a more striking transformation. I also pay attention to how light or dark the shade appears on the box, because my hair may react differently depending on its starting color and condition.
Choosing the Right Shade
I have learned that picking the right shade is one of the most important parts. Feria offers many bold colors, so I try to match the shade to my skin tone and personal style. If I want a more natural-looking result, I choose a tone close to my current color. If I want something edgy or vibrant, I go for one of the more intense Feria shades.
Considering My Hair Condition
My hair condition matters a lot before I color it. If my hair is dry, damaged, or over-processed, I know the color may not turn out as evenly or as richly. I usually make sure my hair is in decent condition before using Feria, and I avoid coloring too often if my strands already feel fragile.
Checking the Formula and Results
I like that Feria is often chosen for its bold color payoff and shine. When I buy it, I think about whether I want long-lasting color, extra vibrancy, or a glossy finish. I also read the instructions carefully, because applying it correctly helps me get the best result possible.
What I Keep in Mind About Maintenance
After using Feria, I know I need to maintain the color properly. I usually use color-safe shampoo and conditioner to help preserve the shade. I also try to reduce heat styling and sun exposure when I want the color to last longer. From my experience, good maintenance makes a big difference in how fresh the color looks.
My Final Buying Advice
If I want bold, shiny, and expressive hair color, Feria is a brand I would seriously consider. I find it especially appealing when I want a noticeable change and a vibrant finish. My advice is to choose the shade carefully, consider my hair’s current condition, and be ready to care for the color afterward.
Final Thoughts
In my experience, Feria Hair Color stands out for its bold, vibrant results and easy at-home application. I like that it offers a wide range of trendy shades, making it a great choice if I want a more dramatic color change. Overall, my takeaway is that Feria is a solid option when I’m looking for rich color and a salon-inspired finish without the salon visit.
Author Profile

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I’m Hannah Mercer, a Pittsburgh-based writer who has always paid attention to the small things that make a home feel easier to live in. I notice when a lamp improves a dark corner, when storage actually saves space, and when a product looks better online than it does in real life.
My background around home goods, displays, and practical setups taught me to look beyond packaging. I care about the details people often discover later, like awkward assembly, weak materials, misleading sizing, or features that sound useful but are not.
Through Millwright Projects, I share honest thoughts on products that can make everyday routines simpler, calmer, and less frustrating. I write for people who want useful choices, not more clutter, hype, or buyer’s regret.
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