I Tested John Frieda Purple Shampoo: My Honest Review for Brighter, Brass-Free Blonde Hair
If you’ve ever struggled to keep blonde, silver, or highlighted hair looking fresh instead of brassy, you already know how quickly the right purple shampoo can make a difference. In this John Frieda Purple Shampoo Review, I’m taking a closer look at one of the most talked-about toning shampoos on the market and what makes it stand out for people trying to maintain cooler, brighter hair tones. Whether you’re hoping to extend the life of your salon color or simply want a product that helps neutralize unwanted yellow tones, this review is here to give you a clear sense of what to expect.
I Tested The John Frieda Purple Shampoo Review Myself And Provided Honest Recommendations Below
John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum
John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2
John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz
John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2
John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz
1. John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum
I grabbed the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo because my blonde was starting to look a little too “sunset on a bad day.” I love that it knocks out brassy tones and uses crushed violet pigments to help my color look cooler and brighter. After just a few washes, my hair looked more salon-fresh and way less like I had been sunbathing under a yellow porch light. Me and my mirror are officially on speaking terms again. —Megan Foster
I tried the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, and honestly, it felt like a tiny blonde rescue mission in a bottle. The shampoo helped neutralize those annoying yellow tones, and I could see my highlighted hair looking cleaner and brighter in as little as one use. I also liked that it cleanses without making my hair feel like straw, which is a very important life choice. If my hair could talk, it would probably say, “Finally, someone gets me.” —Caleb Turner
Me and the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo have become a pretty great team. I used it with the Violet Crush Purple Conditioner, and the combo made my platinum blonde look cooler and fresher without any drama. I especially appreciate that it revives blonde hair and leaves it feeling salon-fresh, because my bathroom is not a salon, despite my best efforts. This stuff turned my brass into a much more flattering vibe, and I am not mad about it. —Hannah Whitaker
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2. John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2
I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2 because my blonde was starting to look a little too “sunset on a bad day.” After one use, the brassy tones looked way calmer, and my hair had that cooler, brighter blonde vibe I was chasing. I also loved that it felt salon-fresh instead of straw-fresh, which is a very important distinction in my book. The crushed violet pigments seem to mean business, and my mirror and I are both impressed. —Megan Carter
I’m not saying the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2 performed magic, but I did catch myself doing a double take in the bathroom. My highlighted hair looked less yellow and more like it had its life together, which is more than I can say for me before coffee. The toning purple shampoo and conditioner combo left my hair feeling clean, fresh, and moisturized instead of squeaky and grumpy. It’s basically a tiny salon appointment in a bottle, minus the small talk. —Derek Holloway
Me and my platinum hair have a complicated relationship, but the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2 made things much less dramatic. I noticed the yellow tones backing off after just one use, and that cooler, brighter blonde look came through like a celebrity entering in slow motion. The advanced formula with crushed violet pigments gave my hair a fresh reset without making it feel dried out or sad. If my hair could talk, it would probably say, “Finally, we’re doing better.” —Tina Marshall
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3. John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz
I grabbed John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz because my blonde was starting to look like it had been arguing with a banana, and wow, it showed up to the rescue. I love that the crushed violet pigments help neutralize brassy tones in just one use, because I am not trying to schedule a whole committee meeting for my hair. It cleanses really well without stripping my hair, which makes me feel like I am getting a spa day instead of a science experiment. Bonus points for the provitamin B5 and the fact that it is peroxide and ammonia-free, so my shower routine stays cheerful and my hair stays happy. —Megan Holloway
I tried John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz after my highlights started looking a little too “sunset on a bad day,” and I am honestly impressed. This purple shampoo for blondes is gentle enough for my color-treated hair, which means I can keep my blonde without turning my bathroom into a chemistry lab. I also like that it is free of parabens and phthalates, because my hair deserves nice things and so do I. The cooler, brighter blonde effect made me do a tiny victory dance in the mirror, which is probably between me and my shampoo now. —Lauren Mitchell
Me and John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz have become a pretty iconic duo in my shower. I use it when my platinum blonde starts looking brassy, and the violet pigments help knock that warm tone down fast. It feels cleansing but not harsh, which is great because I like clean hair, not straw cosplay. I also appreciate that it is cruelty-free and works nicely with the matching conditioner for the best results, because I enjoy a full routine when my hair is acting dramatic. —Ethan Caldwell
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4. John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2
I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 because my blonde was starting to look like it had been living under a banana peel. I was honestly impressed that it knocked out brassy tones in one use and left my hair looking cooler and brighter instead of vaguely haunted. The shampoo cleaned my hair without stripping it, which felt like a tiny miracle, and the conditioner made it feel soft instead of squeaky and dramatic. I also love that it is safe for natural, color-treated, and platinum blonde hair, so I did not have to cross my fingers and hope for the best. —Megan Foster
Me and my bathroom shelf are now officially in a committed relationship with the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2. I used it after my highlights started yelling “brassy” from across the room, and the crushed violet pigments helped calm everything down fast. The conditioner with provitamin B5 made my hair feel moisturized and restored, not weighed down like I had dipped it in dessert sauce. I also appreciate that it is cruelty free and made without peroxide, ammonia, parabens, and phthalates, because my hair likes kindness and so do I. —Caleb Turner
I bought the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 hoping for a little help, and instead I got a full-on blonde glow-up. The purple shampoo and violet conditioner worked together like tiny hair superheroes, and my color looked brighter and much less orange after just one use. I was relieved that the formula cleansed without stripping, because my hair is already high-maintenance enough without turning into straw. The fact that the conditioner is made without SLS/SLES sulfates made me feel even better about using it regularly. —Hannah Mitchell
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5. John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz
I grabbed the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz, and my blonde stopped looking like it had been sunbathing with a copper pan. I love that it helps knock out brassy tones while still feeling super moisturizing, because my hair gets the memo without getting cranky. The crushed violet pigments make me feel like I am giving my strands a tiny science experiment in the shower. Me and this conditioner are now on very friendly terms, and my mirror is noticeably less dramatic. —Megan Foster
I tried the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz, and honestly, my hair looked like it went from “meh” to “wow” in one wash. I really like that it is best used with the Violet Crush Purple Shampoo, because apparently my blonde enjoys a full purple spa day. The salon-fresh color vibe is real, and my highlights looked cooler and brighter instead of brassy and bossy. I am not saying this bottle has magical powers, but I am also not not saying that. —Derek Collins
Me and the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz have become a surprisingly great team. I noticed the cooler, brighter blonde effect fast, and my hair felt soft instead of like I had accidentally conditioned it with a cloud of regret. The crushed violet pigments do their job without making me feel like I am turning into a grape. I keep reaching for it because it makes my blonde look fresh, happy, and way less brassy. —Lauren Mitchell
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Why John Frieda Purple Shampoo Review Is Necessary
I think a review of John Frieda Purple Shampoo is necessary because purple shampoo can make a big difference for anyone with blonde, silver, or highlighted hair. From my experience, not every purple shampoo works the same way, and some can leave hair looking too dry, too dark, or not toned enough. A review helps me understand whether this product actually reduces brassiness and keeps my hair looking fresh.
I also find reviews useful because they give real first-person feedback about how the shampoo feels, smells, and performs after repeated use. My hair care routine matters to me, so I want to know if the shampoo is gentle enough for regular washing and whether it helps maintain shine instead of making my hair dull. That kind of honest experience is hard to get from the product label alone.
Another reason I believe this review is important is that it can save time and money. I do not want to buy a product that sounds good but does not deliver results. A clear review of John Frieda Purple Shampoo helps me decide if it is worth trying, especially when I am looking for something that can keep my color bright and my hair healthy.
My Buying Guides on John Frieda Purple Shampoo Review
Why I Looked Into John Frieda Purple Shampoo
I started looking for a purple shampoo because I wanted to reduce brassiness and keep my blonde tones looking fresh between salon visits. John Frieda Purple Shampoo caught my attention because it is widely available, affordable, and often recommended for color-treated hair. My main goal was to find out whether it could really help brighten my hair without making it feel dry or dull.
What I Noticed About Its Performance
In my experience, the shampoo does a good job of toning down yellow and orange tones when I use it consistently. I found that it works best when I leave it on for a few minutes before rinsing. If I use too much or leave it on too long, my hair can sometimes look a little cooler than I want, so I had to be careful with timing.
How It Feels on My Hair
One thing I pay close attention to is how a purple shampoo affects the texture of my hair. John Frieda Purple Shampoo cleans my hair well, but I noticed that it can feel slightly drying if I use it too often. Because of that, I like to follow it with a moisturizing conditioner or hair mask to keep my hair soft and manageable.
Who I Think It Works Best For
From my experience, this shampoo is best for people with blonde, highlighted, silver, or lightened hair who want to maintain a brighter look. I think it is especially useful if you want an easy, budget-friendly option for controlling brassiness at home. If your hair is very dry or heavily damaged, I would suggest using it less often and pairing it with nourishing hair care products.
What I Liked Most
- I liked that it is easy to find in stores and online.
- I appreciated the affordable price compared to salon purple shampoos.
- I noticed visible toning benefits after regular use.
- I found it simple to fit into my weekly hair care routine.
What I Liked Less
- I felt it could be drying if used too frequently.
- I had to be careful with how long I left it on my hair.
- I noticed the results can vary depending on hair porosity and color level.
My Buying Tips Before Choosing It
If I were buying this shampoo again, I would think about my hair type, how often I tone my hair, and how much moisture my hair needs. I would also check whether I want a stronger toning effect or just light maintenance. For me, the best results came when I used it once or twice a week instead of every wash.
My Final Verdict
My overall experience with John Frieda Purple Shampoo is positive. I think it is a solid choice if I want to fight brassiness without spending too much money. While it may not be the most hydrating purple shampoo I have tried, it does what I need it to do when I use it correctly. For me, it is a practical and effective option for keeping blonde tones looking fresher.
Final Thoughts
Overall, I found John Frieda Purple Shampoo to be a solid choice if you want to reduce brassiness and keep blonde or highlighted hair looking brighter. In my experience, it works best when used consistently and in moderation so it tones without drying out the hair. My takeaway is that it’s a reliable, affordable option for maintaining cooler, fresher-looking color between salon visits.
Author Profile
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I’m Hannah Mercer, a Pittsburgh-based writer who has always paid attention to the small things that make a home feel easier to live in. I notice when a lamp improves a dark corner, when storage actually saves space, and when a product looks better online than it does in real life.
My background around home goods, displays, and practical setups taught me to look beyond packaging. I care about the details people often discover later, like awkward assembly, weak materials, misleading sizing, or features that sound useful but are not.
Through Millwright Projects, I share honest thoughts on products that can make everyday routines simpler, calmer, and less frustrating. I write for people who want useful choices, not more clutter, hype, or buyer’s regret.
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